Healthcare by Douglas

Branding

Designed to support the Australian campaign, Discovering a Better Way to Fly, the website showcased Air New Zealand's unique travel experience—bringing its destinations, products, and warm Kiwi hospitality to life for Australian travellers.

Digital Design Director
True Advertising

My Role

_Discovery workshops
_Digital strategy

_Userflows
_Information architecture

_Wireframing and prototyping

_User Interface design
_Interactive design

I collaborated closely with Air New Zealand’s business & marketing team in Australia and the development team in New Zealand on all aspects of the website.

My Responsibilities

Creative TV Campaign

Website

The website offered several key functions:

  • Support for the TV Campaign: Enhancing visibility and engagement through targeted advertising.

  • Information Hub: A resource for customers to learn more about Air New Zealand and its offerings.

  • Local Travel Agent Connections: Facilitating connections with travel agents, as only 25% of Australians booked online at this time.

Laptop and smartphone screens showing an airline website with photos of a kiwi and a swan on airplane seats, and the message "Welcome to A Better Way to Fly" with a "Discover" button.
A webpage with images of airline service, showing flight attendants, passengers, and in-flight amenities.
A webpage displaying an airline's flight experience features. The top section shows a cartoon goose on a plane seat, with a large circle overlay promoting Economy Skycouch. Below are images of airplane seats, a touchscreen entertainment system, and a dining area, with descriptive text about the comfort and features of the flight experience.
A webpage screenshot of Air New Zealand flight booking site featuring Los Angeles destinations and travel options, including flight classes and destination images like Palm Springs, beach stairs, and palm trees.
A world map displayed on a tablet screen with flight routes connecting various cities, centered around a circle with the text 'Where shall we go?'.
Two smartphones displaying travel-related app screens with images of a stork and a couple on a plane.

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Interested in working together?

Check my availability

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