Automation by Douglas
Branding
Automation by Douglas is focused on establishing itself as the preferred partner for pharmacy automation in New Zealand.
Through innovative solutions and deep industry expertise, this initiative aimed to elevate brand perception, drive business growth, and position Automation by Douglas as the first choice for healthcare automation.
Design Director
Kevin Schluter Design
My Role
_Discovery workshops
_Brand strategy
_Art direction
_Service design
My Responsibilities
Brand guidelines
We kicked things off with a series of workshops designed to inform our reverse brief and uncover the insights needed to shape the project direction.
Together, we explored the project overview, business objectives, key priorities, strategic pillars, value proposition, goals, success metrics, target audience, customer needs, and the challenges we needed to solve.
Service design
Photography
Photography
