Lion
Experience Design
The Lion rebrand refreshed an established identity with a clean, contemporary look that strengthened its heritage, confidence and brand recognition across all touchpoints.
Experience Designer
Insight Creative
My Role
_Brand strategy
_Identity design
_Design director
_Art direction
_Service design
My Responsibilities
Rebrand
The refreshed identity introduced a cleaner, more contemporary visual language that reinforces confidence, heritage and quality, creating a cohesive brand experience across print, digital and marketing communications.
Environment
Roar magazine
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