More work

This collection showcases a selection of earlier design work spanning digital, branding, print, and marketing communications.

While these projects were created at different stages of my career, they reflect a consistent focus on thoughtful design, clear communication and creating meaningful experiences that connect with people.

Air New Zealand

‘Fly Happy’ Website

The Air New Zealand ‘Fly Happy’ website introduced the new Boeing 787 Dreamliner through an engaging digital experience, including an AR brochure, that showcased its innovative features and the excitement of modern air travel.

A laptop screen displays an advertisement for Air New Zealand with an image of passengers at an airport and an airplane seat, promoting the airline's features and a video.
A laptop screen displays an advertisement for Air New Zealand with an image of passengers at an airport and an airplane seat, promoting the airline's features and a video.
A presentation slide with a photo of a gourmet dish on a white plate, consisting of vegetables and microgreens, and promotional text for Air New Zealand's Business Premier service.
A presentation slide with a photo of a gourmet dish on a white plate, consisting of vegetables and microgreens, and promotional text for Air New Zealand's Business Premier service.
A laptop screen displaying a webpage with a woman sleeping on an airplane seat, passenger and window behind her, text saying 'Happiness is here' and airline branding 'AIR NEW ZEALAND'.
A laptop screen displaying a webpage with a woman sleeping on an airplane seat, passenger and window behind her, text saying 'Happiness is here' and airline branding 'AIR NEW ZEALAND'.
Air New Zealand Business Premier airline seat with entertainment screen, purple bedding, and privacy shell. The screen is turned on, displaying an interface.
Air New Zealand Business Premier airline seat with entertainment screen, purple bedding, and privacy shell. The screen is turned on, displaying an interface.
A white laptop displaying an airplane inside a hangar with the text "A uniquely happy place" and promoting Air New Zealand's Dreamliner 787-9 aircraft.
A white laptop displaying an airplane inside a hangar with the text "A uniquely happy place" and promoting Air New Zealand's Dreamliner 787-9 aircraft.
Passengers walking through an airport terminal with a large glass window showing airplanes outside, with Air New Zealand branding in the top right corner.
Passengers walking through an airport terminal with a large glass window showing airplanes outside, with Air New Zealand branding in the top right corner.
Smartphone capturing an augmented reality view of airplane seats with pink markers on a printed brochure and a laptop in the background.
Smartphone capturing an augmented reality view of airplane seats with pink markers on a printed brochure and a laptop in the background.
Open magazine displaying a page with the heading "a closer look" and an image of a car interior on the right page.
Open magazine displaying a page with the heading "a closer look" and an image of a car interior on the right page.

Air New Zealand

‘Where to Next’ Website

The Air New Zealand ‘Where to Next’ campaign website inspired travel through immersive storytelling and an intuitive experience that encouraged destination discovery and adventure.

Laptop screen displaying Air New Zealand website with aerial view of a river or lake and surrounding greenery at the top, and travel options including Antarctica exploration at the bottom.
Laptop screen displaying Air New Zealand website with aerial view of a river or lake and surrounding greenery at the top, and travel options including Antarctica exploration at the bottom.
A laptop screen showing a travel website for Air New Zealand. The top shows a video of a scenic road with mountains and sunset. The bottom section displays three travel options: Airband Journey, The Beauty of Antarctica, and The Locals of Antarctica, each with a "Watch" button.
A laptop screen showing a travel website for Air New Zealand. The top shows a video of a scenic road with mountains and sunset. The bottom section displays three travel options: Airband Journey, The Beauty of Antarctica, and The Locals of Antarctica, each with a "Watch" button.
Screenshot of a website featuring wildlife education and conservation in New Zealand, with a photo of a woman showing children a small animal in a natural setting, and additional images of marine life and group activities in the footer.
Screenshot of a website featuring wildlife education and conservation in New Zealand, with a photo of a woman showing children a small animal in a natural setting, and additional images of marine life and group activities in the footer.
Website homepage for Air New Zealand with sections on creating memories with Airpoints, booking flights, empowering professionals, connecting couples, uniting youth, and bringing families closer, featuring images of people at events and in various environments.
Website homepage for Air New Zealand with sections on creating memories with Airpoints, booking flights, empowering professionals, connecting couples, uniting youth, and bringing families closer, featuring images of people at events and in various environments.

Air New Zealand

Safety Videos

The Air New Zealand safety videos delivered clear, memorable messaging that was reinforced across social media and banner advertising to maximise reach and recall.

Two people, a woman and a man, are posing outdoors on a large rock with mountains and a river in the background. The woman is standing, and the man is sitting on a white mountain safety seat. There are logos and text on the image, including 'Air New Zealand', 'Bear Essentials of Safety', and awards logos.
Two people, a woman and a man, are posing outdoors on a large rock with mountains and a river in the background. The woman is standing, and the man is sitting on a white mountain safety seat. There are logos and text on the image, including 'Air New Zealand', 'Bear Essentials of Safety', and awards logos.
Screenshot of a YouTube page about New Zealand, overlaid on a forest background with a man in a blue jacket on the left and a large moai statue on the right.
Screenshot of a YouTube page about New Zealand, overlaid on a forest background with a man in a blue jacket on the left and a large moai statue on the right.
Three different digital ads for Air New Zealand's safety video, depicting a scenic mountain background with a woman in a cape holding a long pole, and a man sitting next to a dog, with bold text promoting the safety video.
Three different digital ads for Air New Zealand's safety video, depicting a scenic mountain background with a woman in a cape holding a long pole, and a man sitting next to a dog, with bold text promoting the safety video.
A promotional poster for Air New Zealand's safety video, featuring a fantasy adventure scene with people and characters in a scenic mountainous landscape, including a man and woman smiling at the front, a knight on horseback, and various mythical creatures.
A promotional poster for Air New Zealand's safety video, featuring a fantasy adventure scene with people and characters in a scenic mountainous landscape, including a man and woman smiling at the front, a knight on horseback, and various mythical creatures.

AON

Aon Stylecover Website

The Aon Stylecover website delivered a simple, intuitive digital experience that made insurance easier to understand while reinforcing a modern, customer-focused brand.

Webpage homepage for Stylecover insurance, featuring a child wearing goggles and a teal jacket, smiling with arms outstretched.
Webpage homepage for Stylecover insurance, featuring a child wearing goggles and a teal jacket, smiling with arms outstretched.
Screenshot of an insurance claim web page titled 'How to make an insurance claim' with steps for submitting claims online or by phone, featuring icons for Home, Contents, Car, and Boat insurance claims.
Screenshot of an insurance claim web page titled 'How to make an insurance claim' with steps for submitting claims online or by phone, featuring icons for Home, Contents, Car, and Boat insurance claims.
A webpage from Aon showing their insurance policies, including home, contents, car, boat, landlord's protection, and motorcycle insurance.
A webpage from Aon showing their insurance policies, including home, contents, car, boat, landlord's protection, and motorcycle insurance.
Screenshot of AON website page about car insurance comprehensive policy emphasizing coverage options.
Screenshot of AON website page about car insurance comprehensive policy emphasizing coverage options.
Screenshot of an online car insurance claim form for a motor vehicle accident or theft, with download buttons for claim documents.
Screenshot of an online car insurance claim form for a motor vehicle accident or theft, with download buttons for claim documents.
Four smartphones displaying different pages of an auto insurance claim app, showing policies, coverage details, claim process steps, and damage forms.
Four smartphones displaying different pages of an auto insurance claim app, showing policies, coverage details, claim process steps, and damage forms.
Two white smartphones displaying online insurance policies and coverage options for home, car, and motorcycle insurance with a focus on a website called StyleCover.
Two white smartphones displaying online insurance policies and coverage options for home, car, and motorcycle insurance with a focus on a website called StyleCover.
Two white smartphones displaying insurance company app screens, one for advisors and one for policyholders, with blue buttons and cover details.
Two white smartphones displaying insurance company app screens, one for advisors and one for policyholders, with blue buttons and cover details.

Aqualok

Branding & Identity

The Aqualok brand identity was created to reflect the company's focus on innovative, reliable water management solutions through parts that interlocked.

AquaLok logo with a green geometric cube icon above the black text 'Aqualok'.
Close-up of an emergency notification screen with the word 'Abandon' illuminated in yellow-green text
Close-up of an emergency notification screen with the word 'Abandon' illuminated in yellow-green text
Close-up of a 3D printer nozzle printing a green object, with part of the printer's frame visible.
Close-up of a 3D printer nozzle printing a green object, with part of the printer's frame visible.
Close-up of a mechanical part with black and neon green components, possibly part of a machine or robotic structure.
Close-up of a mechanical part with black and neon green components, possibly part of a machine or robotic structure.
Close-up of a device labeled 'Aqualok' with neon green accents.
Close-up of a device labeled 'Aqualok' with neon green accents.

Argosy

Annual Report

The Argosy Annual Report was designed to clearly communicate financial and strategic information through a structured, credible and easy-to-navigate format.

Cover of Argosy annual report with a photo of a modern glass office building reflecting the sky and trees.
Financial infographic with purple background showing total portfolio value of $976 million, net property income of $72.3 million, key financial results, and property details, emphasizing the theme of bringing parts together.
Page from Argosy Property Limited's executive report showing a cityscape with tall buildings at night, with lights on in windows, and a close-up of a smiling man in a suit in the bottom left corner.
A brochure displaying Argosy Property Limited's portfolio overview, including a photograph of a modern building with glass windows and sculptures, along with investment statistics, charts, and strategic information.
Open office building with a modern glass exterior, bar graph charts showing data on the right page, and a balcony view with cityscape and water in the background.
A two-page report with the left page containing text, data tables, and the right page featuring a modern building with a clear blue sky, along with statistical data and a circular graph related to real estate metrics.
Financial statement document with tables of financial data, signatures, and signatures.
Financial statements including statement of cash flows, notes to the financial statements, and related financial data.

ASB

The ASB Brand Guidelines were redesigned to create a clearer, more intuitive resource for teams applying the brand consistently across every touchpoint.

By simplifying the structure, improving navigation and refining the presentation of key brand principles, the updated guidelines made it easier for designers, marketers and partners to deliver a cohesive and recognisable brand experience.

Interior scene with a large speaker setup against a dark wall, some lamps, and a cloud of yellow smoke or fog, with text reading "Step ahead and set apart."
Page from a guidebook or presentation slide with black background and white text, including the headline 'We are customer champions, creating personalized experiences that keep Kiwis one step ahead.'
Page from ASB Brand Guidelines showing variations of the ASB logo, including primary, exceptions, and secondary versions, with color specifications and usage instructions.
Guidelines for ASB logo specifications, including clear space, minimum size, and logo lock-up size with diagrams and measurements in pixels and millimeters.
A black and white page from the ASB brand guidelines, focusing on typography. It includes sections on managing typeface use, principles for headlines, body copy, online typefaces, and examples of font sizes and kerning. The page highlights fonts such as Interstate Light, Bold, Regular, and Black, with emphasis on their usage in print and digital formats.
Page from a brand guideline document showing textures and patterns, including images and descriptions of brand video details, journey, movement, and graphic elements, with a black background and yellow text.
A page from the AXS brand guidelines document explaining Chevron specifications, including the Master Chevron, secondary Chevron weights, Chevron weights, Chevron angle, and usage, with a large yellow Chevron graphic and sample logo.
Diagram illustrating the evolution of the Chevron brand, showing four stages: Brand, End frame, Campaign, and Pride, represented by stylized chevron arrows with different designs and imagery.

Berry Simons

Visual Identity

The Berry Simons identity reflects the firm’s expertise in environmental law, combining clarity and professionalism to position it as a trusted advisor in complex resource management and planning matters in Aotearoa New Zealand.

Business cards and letterhead with a logo and contact information for Berry Simons, an environmental law firm.
Logo for Berry Simons Environmental Law featuring abstract leaf and water droplet design with text.
A branding guideline page showing the primary logo for Berry Simons Environmental Law, with colored and grayscale versions, and instructions for logo spacing and size.
A page from a guidebook titled 'Graphics' showing examples of large and small graphic areas through various abstract geometric shapes and color patterns.

B Group

New identity exploration

These new identities needed to reinforce a consistent premium experience, while retaining a cohesive brand family for its luxury accommodation portfolio.

Close-up of a fabric label with the text 'JOURNEY GROUP'.
Close-up of a fabric tag reading 'un travel group' attached to a beige fabric.

Flexigroup

Lease Application Web Platform

This platform simplified and streamlined the leasing process through a clear, intuitive digital experience that improved usability and efficiency for both customers and the business.

A responsive dashboard interface on a laptop and smartphone screen displaying project management data, including summary statistics and progress of quotes, with a clean, minimal design.
A responsive dashboard interface on a laptop and smartphone screen displaying project management data, including summary statistics and progress of quotes, with a clean, minimal design.
Two smartphones displaying a lease application process for FLEXIGROUP, with one screen showing company information form and the other a lease approval success message with an amount of $120,535.00.
Two smartphones displaying a lease application process for FLEXIGROUP, with one screen showing company information form and the other a lease approval success message with an amount of $120,535.00.
Laptop and smartphone displaying Flexigroup lease application form with fields for purpose, business type, company name, and date, and an image of people working together.
Laptop and smartphone displaying Flexigroup lease application form with fields for purpose, business type, company name, and date, and an image of people working together.
Tablet screen displaying a lease approval confirmation from FLEXIGROUP with a total approved amount of $120,535.00, showing a smiling woman in business attire in the background.
Tablet screen displaying a lease approval confirmation from FLEXIGROUP with a total approved amount of $120,535.00, showing a smiling woman in business attire in the background.
Screenshot of a computer screen displaying an online dashboard for managing quotes. The dashboard shows a list of open quotes with details such as customer name, quote number, date opened, expiration date, and status. There are options to select quotes, assign them, and create new quotes. The footer contains a customer service phone number and links to 'Why us?', 'Contact', and 'About us' pages.
Screenshot of a computer screen displaying an online dashboard for managing quotes. The dashboard shows a list of open quotes with details such as customer name, quote number, date opened, expiration date, and status. There are options to select quotes, assign them, and create new quotes. The footer contains a customer service phone number and links to 'Why us?', 'Contact', and 'About us' pages.
Laptop screen displaying a dashboard with numerical data, a calendar highlighting July 29, 2018, and contact information at the bottom.
Laptop screen displaying a dashboard with numerical data, a calendar highlighting July 29, 2018, and contact information at the bottom.
Screenshot of a laptop displaying an online lease application form for Flexigroup, with a completed quote summary and contact information for customer support.
Screenshot of a laptop displaying an online lease application form for Flexigroup, with a completed quote summary and contact information for customer support.
Laptop screen displaying a lease application form for Flexigroup with a smiling woman in the background and contact information for customer support.
Laptop screen displaying a lease application form for Flexigroup with a smiling woman in the background and contact information for customer support.

KPMG Enterprise

Brand update, Website and Marketing campaign

The KPMG Enterprises branding and marketing campaign was developed to strengthen the division's market presence through a clear, contemporary identity and engaging communications. The campaign reinforced KPMG Enterprises' expertise while creating a consistent brand experience across multiple marketing touchpoints.

Laptop and smartphone displaying a website for KPMG Enterprise with an image of two people working on laptops and the text "Enterprising thinking."
Screenshot of a KPMG Enterprise website page with a header image of rocks and a plant, and sections titled 'Better results every month' and 'Our tailored packages' with four circular icons labeled Simple, Core, Focus, and Growth.
Laptop screen displaying KPMG Enterprise website offering two months free accounting software, with a call to action button and a mobile app example.
Two white smartphones displaying KPMG software screens, one with a blue background and the other with a white background and black text, on a white surface.
Two promotional posters. The left one shows a small plane with a parachute descending over mountains, with the KPMG logo and text about helping small businesses take off, starting at $200. The right one features a man in a white medical coat, with the KPMG and Green Cross Health logos, and text about improving overall health of your business, with accounting packages from $250 per month.
Two KPMG business flyers side by side. The left flyer shows a person in a solar panel field, wearing a hard hat and using a tablet. The right flyer features a paraglider over mountains with a cloudy sky.
A four-week promotional flyer with different themes and titles for each week, including heavy workload, costs, readiness, and navigation, with purple offer section at the bottom.
Collage of marketing ad templates from KPMG with various slogans such as 'Ready to take-off?', 'Heavy workload?', 'Need direction?', and 'Costs getting away?' featuring images of business professionals, airplanes, and water imagery.

Organ Donation New Zealand

Packaging

The Organ Donation New Zealand packaging project focused on clear, sensitive design that communicates vital information simply while reinforcing trust and the life-saving importance of organ donation.

A white folder containing informational materials about organ donation, with a diagram of a kidney on the cover.
White envelope with a card that reads "Information & a message of support from Organ Donation New Zealand" and a small transparent heart-shaped object on top.

Telecom Demerger

Telecom demerger documentation

The Telecom New Zealand demerger documentation communicated a major corporate separation through clear, structured materials that made complex legal and financial information accessible to shareholders and stakeholders.

A blue book titled "Share in two journeys" with some white lines and design elements on the cover, placed on a light gray surface.
Close-up of a hand holding a brochure titled 'Share in the Journey' with a blue cover, white text, and a logo at the bottom.
Close-up of a hand holding a brochure titled 'Share in the Journey' with a blue cover, white text, and a logo at the bottom.
Close-up of a blue and white booklet with the title "Introducing New Chorus" and a design with glowing light effects.
Close-up of a blue and white booklet with the title "Introducing New Chorus" and a design with glowing light effects.
A printed booklet page with a blue background containing a diagram illustrating communication pathways between Telecom, Chorus, and the telecom network, with text about shareholder meetings and resolutions.
A printed booklet page with a blue background containing a diagram illustrating communication pathways between Telecom, Chorus, and the telecom network, with text about shareholder meetings and resolutions.
Open book displaying a table of contents related to navigation, communication, and drone regulations.
Open book displaying a table of contents related to navigation, communication, and drone regulations.
An open magazine showing a photo of a person holding a phone and a page titled 'Important Dates' with text.
An open magazine showing a photo of a person holding a phone and a page titled 'Important Dates' with text.
Open book showing network architecture diagrams with icons of routers, switches, and network cables.
Open book showing network architecture diagrams with icons of routers, switches, and network cables.
Close-up of an opened financial document with titled text in blue reading "6.2.2 Pro forma financial statements for the year ended 30 June 2017."
Close-up of an opened financial document with titled text in blue reading "6.2.2 Pro forma financial statements for the year ended 30 June 2017."

True Advertising

Website

True Advertising’s website delivered a bold, contemporary digital experience that showcased the agency's creative capabilities.

A website layout with images of water and outdoor activities, including scuba diving, surfing, sailing, and playing on the lawn, displayed on a laptop screen.
A website homepage displayed on a laptop screen, showcasing a black and white image of a swimmer underwater, a section of client logos, and a large photograph of a lifeguard tower at sunset on the beach.
A computer screen displaying a webpage with various news and blog articles, organized in sections with images and headlines.
A split-screen image showing a laptop displaying a website on the top half and a mountain landscape with clouds on the bottom half.

Valocity

Real Estate Web Platform

The platform brought together complex valuation and market information into a clear, intuitive interface, enabling faster decisions and a more connected real estate ecosystem.

A computer screen displaying a real estate management dashboard with property listings, statuses, vendor details, sale prices, and dates.
Screenshot of a real estate management website displayed on a laptop, showing a welcome message, search bar, and a dashboard with information on copywriting tasks and options for listing, selling, and upgrading.
Screenshot of a property management software interface showing property details for 4 Hilltop Street, Remuera, Auckland, including valuation estimates, property information, and options to create reports and upload documents.
Screenshot of a real estate comparison platform displaying property details and images for seven properties for sale, including prices, locations, and features.

Vital

Annual Report, Brand Guidelines, and Roadshow

The Vital Healthcare Property Trust communications suite unified the annual report, brand guidelines and investor roadshow materials into a clear, consistent and professional brand experience.

Cover page of a report titled "Vital" with a modern building design and abstract geometric shapes.
Two pages of a brand style guide, showing logo specifications, color specifications, and color gradients, with sample logos and color codes.
A collage of four pages from a professional report or brochure, featuring graphs, charts, and text with a yellow, black, and white color scheme.
Four printed pages of a brochure or report with yellow, white, and blue design elements, including text, charts, and photographs, laid out on a white background.

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