More work
This collection showcases a selection of earlier design work spanning digital, branding, print, and marketing communications.
While these projects were created at different stages of my career, they reflect a consistent focus on thoughtful design, clear communication and creating meaningful experiences that connect with people.
ASB Brand Guidelines
The ASB Brand Guidelines were redesigned to create a clearer, more intuitive resource for teams applying the brand consistently across every touchpoint.
By simplifying the structure, improving navigation and refining the presentation of key brand principles, the updated guidelines made it easier for designers, marketers and partners to deliver a cohesive and recognisable brand experience.
Aqualok Brand & Identity
The ASB Brand Guidelines were redesigned to create a clearer, more intuitive resource for teams applying the brand consistently across every touchpoint.
By simplifying the structure, improving navigation and refining the presentation of key brand principles, the updated guidelines made it easier for designers, marketers and partners to deliver a cohesive and recognisable brand experience.
The B Group
New identity exploration
These new identities needed to reinforce a consistent premium experience, while retaining a cohesive brand family for its luxury accommodation portfolio.
Argosy
Annual Report
The Argosy Annual Report was designed to clearly communicate financial and strategic information through a structured, credible and easy-to-navigate format.
Berry Simons
Visual Identity
The Berry Simons identity reflects the firm’s expertise in environmental law, combining clarity and professionalism to position it as a trusted advisor in complex resource management and planning matters in Aotearoa New Zealand.
Organ Donation New Zealand
Packaging
The Organ Donation New Zealand packaging project focused on clear, sensitive design that communicates vital information simply while reinforcing trust and the life-saving importance of organ donation.
Vital
Annual Report, Brand Guidelines, and Roadshow
The Vital Healthcare Property Trust communications suite unified the annual report, brand guidelines and investor roadshow materials into a clear, consistent and professional brand experience.
Telecom Demerger
Telecom demerger documentation
The Telecom New Zealand demerger documentation communicated a major corporate separation through clear, structured materials that made complex legal and financial information accessible to shareholders and stakeholders.
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